Mission and Values
Mission Statement
Our mission is to inspire and empower people everywhere to embrace cycling as a means of improving their physical and mental well-being, reducing their carbon footprint, and connecting with their community. Through our passion for cycling, we strive to create a culture of movement, one that encourages individuals of all ages and abilities to get on a bike and explore the world around them. By providing resources, community, and advocacy, we aim to make cycling accessible and enjoyable for everyone, and to foster a sustainable and equitable future for all.
Values
Integrity: Be real
It’s best to do one thing really, really well.
Customer Commitment: We develop relationships that make a positive difference in our customers' lives.
Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
Passion and energy. Cycling is a transformational activity and it often feels like a true calling to spread the word. We want the world to experience the incredible freedom, camaraderie, culture, and personal development that cycling offers.
