Mission and Values
Integrity: Be real
It’s best to do one thing really, really well.
Customer Commitment: We develop relationships that make a positive difference in our customers' lives.
Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
Passion and energy. Cycling is a transformational activity and it often feels like a true calling to spread the word. We want the world to experience the incredible freedom, camaraderie, culture, and personal development that cycling offers.